How Retargeting Increases Conversion Rates
Retargeting enhances conversion rates. It re-engages interested customers. Cookies track user behavior. Personalized ads remind viewers of viewed items. This approach increases conversions by 150%. It recovers 26% of abandoned cart sales. Retargeted ads have higher click-through rates. They average 0.7% compared to 0.07% for regular display ads. Effective strategies include dynamic retargeting, segmentation, and…