Benefits of Repurposing Influencer-Generated Content
IGC is valuable, but does it really benefit your brand to repurpose it? In short, yes. Take a look at the five benefits of repurposing influencer-generated content in your marketing campaigns.Â
1. Increasing ROI from Campaigns
According to a recent study, 69% of consumers trust influencer recommendations over brand endorsements. In fact, consumers trust recommendations from an influencer as much as they trust suggestions from friends and family members—often leading to higher performance and conversion rates.Â
Still not convinced? Another study found that almost 40% of marketers agree that influencer-generated content outperforms branded social media content.Â
 2. Extending Content Lifespan
Repurposing influencer content throughout your marketing campaign takes a single post and turns it into a conversion-creating machine. Rather than enjoying a burst of engagement and conversions that slowly decline as the post ages, you can extend the lifespan of IGC by using videos, posts, podcasts and other media formats across various owned platforms.Â
3. Expanding Audience Reach and Trust
Influencers have worked hard to build engaged audiences that align with their brand. By repurposing IGC, you’ll continue to have access to that audience and build greater trust between followers and your brand.
4. Strengthening Influencer-Brand Correlation
Using IGC in branded campaigns does more than provide you with access to existing content. It builds a greater connection between your brand and your publishing partners. In doing so, you also bridge the gap between your company and the influencer’s audience.
5. Boosting Campaign Creativity and Flexibility
Finally, repurposing IGC increases the creativity and flexibility of your campaigns. Depending on the type of IGC, you can capture images, soundbites, videos and more to leverage on social media, your website and even traditional print advertising channels.
