Discover how affiliate and influencer marketing propelled holiday performance during Cyber 5. Our 2024 Cyber 5 Performance Analysis breaks down key metrics, trends, and actionable insights from Acceleration Partners’ global portfolio gathered by our proprietary APVision technology and interpreted by our in-house strategy and insights team.
Here’s what you’ll learn:
- Evolving Shopping Behaviors: 40% of Cyber 5 orders placed on Thursday and Black Friday.
- Mobile’s Momentum: Mobile orders now make up 54% of total sales.
- Top Performing Verticals: Home, Sports, and Travel captured shoppers’ attention.
- Publisher Trends: Growth in price comparison, influencer, and loyalty-driven purchases.
Stay ahead of the curve with insights tailored for brands and partners in the affiliate marketing ecosystem.
