Cookieless Affiliate Tracking: Adapting to a New Era
Olena Holubnyk Content Marketer 12 minute read Tracking cookies has long been crucial for understanding user behavior, but their demise signals a need for innovation: cookieless affiliate tracking, a concept that appeared in 2017 with Apple’s Safari Intelligent Tracking Prevention (ITP). The events that shaped cookieless tracking included Firefox’s Enhanced Tracking Protection (ETP) in 2018 … Read more