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In today’s digital marketing landscape, businesses can choose from numerous marketing channels to reach their target audience. Social media often tops the list due to its vast user base and user-friendly tools. However, the openness of these platforms comes with a heightened risk of misinformation and fake news, which can quickly undermine your hard-earned brand … Read more
The recent changes to the Amazon Associates Program have sparked discussions across the creator community about Levanta and other Amazon attribution tools. Many bloggers and social media influencers are reevaluating their strategies for generating affiliate income from Amazon and wondering which attribution link to use to earn the most revenue. Changes To Amazon Associates The … Read more
Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our disclosure for more info. Last Updated on December 19, 2024 by Work In My Pajamas Workplace stressors, such as job instability, lack of career growth, … Read more
Posted January 15, 2025 by Kirk Sweet Every month, AvantLink highlights the new Merchant Advertisers that join the network. Sign in to your account to apply! Cascade Designs 20% Commission | 30 days Cookie Duration Cascade Designs has spent over 50 years pioneering outdoor products and is the parent company of trusted brands like Therm-a-Rest, … Read more
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they … Read more
Keeping up with changing consumer expectations is a constant challenge, and multichannel eCommerce is actively transforming how businesses meet those demands. It’s big business, too—with a projected CAGR of 22.30%, the multichannel marketing industry is expected to eventually reach a valuation of approximately $28.6 billion by 2030. Multichannel retailing connects you to products across various … Read more
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance … Read more
Please follow and like us: Affiliate marketing continues to dominate the digital marketing space in 2025, with unprecedented growth and increasing opportunities for marketers worldwide. Whether you’re a seasoned pro or just starting out, staying updated with the latest statistics is crucial to your success. Why? Because data-driven strategies are what separate the … Read more
Retargeting strategies adapt to customer lifecycle stages. They boost marketing effectiveness and drive conversions. Marketers tailor approaches for awareness, consideration, decision, and retention stages. Key Takeaways • Tailor retargeting strategies to customer journey stages• Adapt content and tactics for each stage (awareness, consideration, purchase, retention, advocacy)• Craft stage-specific ad content and measure with appropriate metrics• … Read more
My posts may include paid links for which I earn a commission. I can’t believe it’s been 11 years since I last did a Naughty and Nice List! (Looking back at that one is actually pretty fun) This year’s version is going to be a combination of Naughty and Nice meets Blind Gossip. Obviously companies … Read more