Affiliate Marketing

I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each month). If you’re not familiar with industry churn rates, under 5%…

Running a successful digital marketing campaign with affiliates driving your sales and expanding your reach is a powerful strategy. However, managing an affiliate program effectively requires more than just recruiting affiliates and tracking sales. It demands a smart, well-structured system that supports your affiliates, provides them with the tools they need, and ensures their experience…

Benefits of Repurposing Influencer-Generated Content IGC is valuable, but does it really benefit your brand to repurpose it? In short, yes. Take a look at the five benefits of repurposing influencer-generated content in your marketing campaigns.  1. Increasing ROI from Campaigns According to a recent study, 69% of consumers trust influencer recommendations over brand endorsements….

TikTok has pulled in over a billion users—yeah, billion—all scrolling for laughs, learning something cool, or just discovering whatever grabs their attention. That’s a pretty wild opportunity if you’re looking to grow your audience and snag some followers. But, coming up with TikTok ideas that actually stick? Not so easy.  If you’ve just set up…

One of the biggest challenges most bloggers, content creators, and entrepreneurs face is a lack of time. Enter: AI blogging tools to save the day. Be sure to try my own 25+ free blogging tools, all powered by AI, too. When you’re blogging around a day job, family responsibilities, or a busy life, it can…

Elliott Garber has accomplished a lot so far, from working alongside Navy SEALs to selling a business for 7 figures. He even sold a tutu ecommerce business and lost $1 million in the process. In this fascinating look at his entrepreneurial journey, he talks about his time in the military and why it was a…

Given the increasing attention on browser extensions and their impact on affiliate marketing, here’s how we provide our advertisers with tools for transparent and equitable attribution for all publisher partners. In 2010, the Awin Group recognized that integrating browser extensions with earlier funnel partners such as editorial or influencers can result in a more complex…

The fashion industry is a highly competitive market, constantly evolving with new trends and consumer preferences. For affiliates and affiliate program managers, success in this sector requires a strategic approach that leverages current trends, understands consumer behavior, and effectively utilizes marketing tools. This blog will outline key strategies to achieve success in fashion affiliate marketing….

Looking for home decor affiliate programs to join? I was looking at the projections lately, and I was shocked to see the data. The home decor market is projected to hit $133.60 billion by 2029, and many retailers are actively looking for affiliates. I mean, that’s some good news, right? In this guide, I’ll break…

Olena Holubnyk Content Marketer 12 minute read Tracking cookies has long been crucial for understanding user behavior, but their demise signals a need for innovation: cookieless affiliate tracking, a concept that appeared in 2017 with Apple’s Safari Intelligent Tracking Prevention (ITP). The events that shaped cookieless tracking included Firefox’s Enhanced Tracking Protection (ETP) in 2018…