New Merchant Advertisers for Early November – AvantLink

New Merchant Advertisers for Early November – AvantLink

Posted November 15, 2024 by Kirk Sweet Every month, AvantLink highlights the new Merchant Advertisers that join the network. Sign in to your account to apply! MRP 5% Commission | 30 days Cookie Duration MRP has been designing and manufacturing the best-performing bicycle components trusted by elite riders worldwide for almost 30 years. VKTRY Gear…

Give me 5 Tips on How To Maximize eCommerce Sales Using Affiliate Marketing

Give me 5 Tips on How To Maximize eCommerce Sales Using Affiliate Marketing

Hi there, and welcome to our “Give me 5 Series!”, where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest episode,Diana Militaru, Affiliate Network Specialist at 2Checkout (now Verifone), discussed the five essential approaches you should consider when leveraging Affiliate Marketing to maximize…

Third Party FTC Liability for Participating in Deceptive Advertising Practices

Third Party FTC Liability for Participating in Deceptive Advertising Practices

The FTC has initiated a number of investigations and enforcement actions in recent years holding companies responsible for consumer injury caused by others or in which they directly participated in the misconduct. For example, when one company assists, facilitates and/or actively participates in deceptive acts or practices while knowing (or should have known) of its wrongfulness, that…

GoZen Forms Review – How To Build Online Quizzes, Forms, & Surveys

GoZen Forms Review – How To Build Online Quizzes, Forms, & Surveys

GoZen Forms Review If you’re an online media buyer or marketer, there’s a good chance you’ve had to create forms and surveys at some point for your landing pages. They can help you: Increase engagement on your website. Segment your leads Better understand your audience Get feedback on your products and brand Screen job candidates…

Can Small Businesses Keep Afloat in the New Affiliate Marketing?

Can Small Businesses Keep Afloat in the New Affiliate Marketing?

My posts may include paid links for which I earn a commission. As PMA Executive Director, I LOVE seeing the growth of affiliate marketing. With every passing year we see more merchants giving it a chance and more traditional media finding ways to integrate it. But as a small affiliate, the pond just keeps getting…

2 Unique Datapoints for 2024 Fall and Holiday Planning

2 Unique Datapoints for 2024 Fall and Holiday Planning

2024 has two very unique data sets that will impact your Q4 strategies and holiday sales.  Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the…

Wise Beyond Clicks: Embracing Maturity in the Online World of Marketing

Wise Beyond Clicks: Embracing Maturity in the Online World of Marketing

As I get older, I find myself reflecting on the remarkable journey of growth and change – not just personally, but professionally. At this milestone, I’ve come to realize that the essence of life and career is not just about achieving goals but about the impact of sharing knowledge and building communities. This is especially…

Why Affiliate Agency is an Integral Part of Your Marketing Team

Why Affiliate Agency is an Integral Part of Your Marketing Team

Seneca once said: “There is no favorable wind for the sailor who does not know his way.” This wisdom applies perfectly to marketing. A successful strategy requires a clear direction and a holistic approach that considers all marketing channels together rather than in isolation. Such an integrated strategy ensures that each channel supports and enhances…

4 Reasons to Monitor Resellers with an Eagle Eye

4 Reasons to Monitor Resellers with an Eagle Eye

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads (PLAs), and do it for thousands of constantly changing SKUs. It’s a huge headache to…

One Of The Most Powerful Advantages That Only Time Can Give You

One Of The Most Powerful Advantages That Only Time Can Give You

Nuance. Nuance is what you know because of the things you saw before. You can’t have it without time. I’m convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns… There is a targeting setting I turned on earlier this year after a LinkedIn consultant we hired…

How to Build a Content Strategy that Drives Affiliate Sales

How to Build a Content Strategy that Drives Affiliate Sales

Having an affiliate program is an excellent way to grow your business and generate traction for your brand. You get to leverage third-party platforms to get more eyeballs as your affiliates promote the solutions you offer on your behalf. However, you don’t just take affiliates on board and leave them on their own. It’s your…