Affiliate Marketing

I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs.  But this post is about a possible SEO gain, not attribution.  I do think that some affiliate browser extensions can have a positive … Read more

The second iteration of ColombiaCon proved once again why intimate masterminds remain a cornerstone for media buyers seeking fresh perspectives and strong professional connections. Organized by Samar and David, this year’s event welcomed a new wave of talent to Medellín, creating ample opportunities for networking and learning from an even more diverse group of affiliate … Read more

A Comprehensive Guide to Karachi’s Best Schools Looking to secure your child’s education at the top 10 schools in Karachi​ has to offer? Elite Schools in Karachi is a well-renowned institution that specializes in Cambridge, self-funding institutions, and uses modern equipment combined with complete educational growth to train future leaders. We have painstakingly compiled a … Read more

After spending hundreds, if not thousands of dollars testing different scripts and angles You’ve finally found a winning creative that’s absolutely crushing it? YES? Congrats, but it won’t last long, because the algo is going to hate it after a few days on TikTok and a few weeks (if you are lucky) on Facebook. How … Read more

Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your overall business. But before we … Read more

What is Brand Bidding? Brand bidding, often referred to as PPC brand bidding, is defined as the practice of bidding on branded keywords, typically associated with third-party or competitor brand names. The purpose is to redirect traffic from a competitor’s site by appearing in search results when that brand is searched.    – The primary goals … Read more

I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each month). If you’re not familiar with industry churn rates, under 5% … Read more

Running a successful digital marketing campaign with affiliates driving your sales and expanding your reach is a powerful strategy. However, managing an affiliate program effectively requires more than just recruiting affiliates and tracking sales. It demands a smart, well-structured system that supports your affiliates, provides them with the tools they need, and ensures their experience … Read more

Benefits of Repurposing Influencer-Generated Content IGC is valuable, but does it really benefit your brand to repurpose it? In short, yes. Take a look at the five benefits of repurposing influencer-generated content in your marketing campaigns.  1. Increasing ROI from Campaigns According to a recent study, 69% of consumers trust influencer recommendations over brand endorsements. … Read more

TikTok has pulled in over a billion users—yeah, billion—all scrolling for laughs, learning something cool, or just discovering whatever grabs their attention. That’s a pretty wild opportunity if you’re looking to grow your audience and snag some followers. But, coming up with TikTok ideas that actually stick? Not so easy.  If you’ve just set up … Read more