Semrush Guru is the middle-tier plan — slightly more expensive than the entry-level “Pro” subscription in exchange for a handful of additional benefits.
The question is, should small businesses go for it?
This post outlines nine real-world use cases for Semrush Guru that will benefit small businesses.
Let’s get started.
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1. Pounce on Market Gaps to Reach New Customers
Semrush is loaded with competitor analysis tools that will help you identify profitable gaps in your market.
For example, I use the Keyword Gap tool to find profitable competitor keywords I’ve missed. This tool ensures you don’t get left behind by the competition and maximize every opportunity to reach new customers organically through online search.
2. Build Your Local Presence and Attract High-Quality Prospects
Whether you’re a retailer or service provider, you can use Semrush to dig up high-performing local keywords that will help you attract local customers.
In addition to researching local keywords, Semrush includes local business tools for building online listings, optimizing your Google Business Profile, managing customer reviews, and more. These will enable you to build a healthy and reputable online presence that leads to more website and walk-in traffic.
3. Use AI for Website Management and Focus on Solutions that Get Big Results
SEO is a multifaceted area of digital marketing that can sometimes make you feel overwhelmed. But with Semrush’s CopilotAI, you can instantly focus on important tasks that will keep your website in tip-top shape.
CopilotAI can be accessed directly from different Semrush reports, but primarily on the “Projects” page. Whenever I use Semrush, I always start with this view to identify important priorities — from broken pages to lost backlinks from authoritative sources.
4. Integrate with Looker Studio and Sharpen Your Decision-Making with Data Visualizations
Looker Studio is Google’s visual data dashboarding tool that lets you convert datasets into more digestible data visualizations, like bar graphs, pie charts, and pivot tables.
And, if you get Semrush Guru, you can easily export your datasets — from SERP positions to domain analytics — to your Looker Studio dashboard in minutes. No need to manually export and import your data each time.
5. Access Historical Data and Continue Improving Upon Your Strategies
Lastly, Semrush enables you to track and analyze historical data for domain and keyword research reports.
This is useful for several things. For one, you can identify seasonal trends that can sharpen your scheduled marketing or special promotions.
Tracking historical data also ensures you can stay aware of the effectiveness of your strategies. As a result, you can make decisions that are less likely to fail (as past performance indicates) and more likely to succeed.
6. Streamline Your Content Marketing and Get Results while Saving Money
With a Semrush Guru account, you’ll unlock content marketing tools that can automate a huge chunk of time-consuming tasks. This includes topic research, local competitor analysis, copyediting, and content optimization.
Most of these features work through the ContentShake AI integration, saving you from hiring a professional content agency, freelancer, or in-house team. This, in turn, leads to huge cost savings that your business can spend elsewhere.
7. Launch Successful Advertising Campaigns to Secure Higher Returns
Semrush also comes with a complete PPC advertising toolkit that can guide you from paid keyword research all the way to ad creative generation.
One of the most useful features in its arsenal is the Advertising Research tool. This identifies and unpacks your top competitors’ advertising strategies.
By analyzing what works for your competitors, it will be easier to craft a surefire advertising strategy for your business with a little tuning. In turn, you’ll save money from experimenting with untested strategies while also maximizing the ROI of your advertising.
8. Get Everyone on Your Team Involved and Improve Collaboration
Semrush is also designed to be used by your entire SEO or digital marketing team.
With the User Management tool, you may create new user accounts with different roles, build personalized dashboards, track tasks, and more. This means you don’t have to invest in a separate collaboration or project management tool just to keep everyone on the same page.
9. Expand Your Social Media Influence and Build Customer Loyalty
In case you didn’t know, Semrush is an SEO, content marketing, advertising, and social media marketing tool — rolled into one.
The social media aspect isn’t usually explored by online guides, but it’s actually a comprehensive platform that I would be happy to pay full price for. But with a Semrush subscription, it can be unlocked for only $29.99 per month.
You can schedule posts in advance, track your social media analytics, research potential influencers, track competitors, manage user engagement, and more.
Your Next Steps
Ready to get started with Semrush Guru?
I recommend starting a 14-day free trial first to make sure it has everything you need to accomplish your marketing goals.
After all, small businesses need to make every penny count. By using the link above to start a free trial, you’ll have more than enough time to test Semrush Guru and evaluate the platform yourself.
Good luck!
