Opinions expressed by Entrepreneur contributors are their own. Recently, big brands, from fast food to retail, have relied on celebrities to drive revenue and appeal — particularly among young consumers. The effect can be dramatic: One month after McDonald’s introduced the Travis Scott meal, sales spiked 10%. The Shaquille O’Neal pizza helped Papa John’s raise…
Opinions expressed by Entrepreneur contributors are their own. When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That’s both the thrill and the risk of a “Blue Ocean” opportunity. For…
Opinions expressed by Entrepreneur contributors are their own. The Small Business Optimism Index from the National Federation of Independent Business is trending upward as we begin 2025. Still, small businesses continue to face nationwide challenges from rising operational costs to supply chain disruptions to wage pressures. Unpredictable inflation and fluctuating interest rates remain a major…
