Growing a Startup? Here Are 5 Challenges You’ll Face

Growing a Startup? Here Are 5 Challenges You’ll Face

Opinions expressed by Entrepreneur contributors are their own. A lot of founders, especially new ones, think that growth is all about expanding — getting a bigger team or more projects. But real growth is about being ready to change, adjusting your company culture and sometimes even redefining roles. It’s also about being open to experimenting…

3 Ways to Optimize Your Marketing Budget and Get Results in 2025

3 Ways to Optimize Your Marketing Budget and Get Results in 2025

Opinions expressed by Entrepreneur contributors are their own. Marketing executives normally devote between 7% and 10% of their companies’ revenues to marketing. Out of that, at least 72% of their overall marketing budget goes to digital marketing channels. Digital marketing spending is also on the rise, increasing by 11.1% from the first to the third…

3 Tried-and-True Strategies For Small Businesses to Emerge Stronger No Matter What the Economy Looks Like

3 Tried-and-True Strategies For Small Businesses to Emerge Stronger No Matter What the Economy Looks Like

Opinions expressed by Entrepreneur contributors are their own. The Small Business Optimism Index from the National Federation of Independent Business is trending upward as we begin 2025. Still, small businesses continue to face nationwide challenges from rising operational costs to supply chain disruptions to wage pressures. Unpredictable inflation and fluctuating interest rates remain a major…