Opinions expressed by Entrepreneur contributors are their own. Recently, big brands, from fast food to retail, have relied on celebrities to drive revenue and appeal — particularly among young consumers. The effect can be dramatic: One month after McDonald’s introduced the Travis Scott meal, sales spiked 10%. The Shaquille O’Neal pizza helped Papa John’s raise…
Opinions expressed by Entrepreneur contributors are their own. As I write this, I’m surrounded by destruction and devastation. Here in Agoura Hills, California, we are on the cusp of the evacuation area, as fires have decimated thousands of homes and businesses in the Pacific Palisades and expanded westward through Malibu. Our power is out, and…
Opinions expressed by Entrepreneur contributors are their own. When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That’s both the thrill and the risk of a “Blue Ocean” opportunity. For…
Opinions expressed by Entrepreneur contributors are their own. It’s certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service that creates a new market, it’s only a matter of time before someone…
